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MC Squared reduces the heavy lift of strategizing, planning, and executing complex business objectives. 


We can assist in all or parts of your business cycle -- providing years of experience in:


  • Marketing

  • Strategy

  • Business Development

  • Product Design


Working with MC Squared gives you access to our extensive network of industry experts in Investment Research, Analysis, Product Design, and Valuation -- helping you keep your finger on the pulse of new technologies, venture markets, and private companies.


Recent projects have included:


  • Market diligence and opportunity sizing for technology and media companies.

  • Social and mobile game consulting for both startups and late-stage companies.

  • Analysis of patents for an intellectual property / hardware / software company.

  • Diligence, financial modeling, preparation go to market presentations.

  • Serving an advisor or member.

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Concrete Wall

Michael was invaluable to our family office as we were in the process of evaluating and preparing one of our holdings for potential M&A. He and his team of advisors provided the niche expertise we needed including: outlining the process, creating marketing materials, providing market value resources and other tools to get our team up to speed. They were able to quickly prepare valuations and research on our private companies so that we could quickly and successfully
achieve our goals.


CFO, Family Office

Concrete Wall

I have known Michael for over 20 years and have collaborated on multiple business projects with him. He always acts with passion, drive, dedication and integrity. I know that I can count on Michael to get a project done successfully.


Allan Young, Founder + CEO

TopLine Incubator

Concrete Wall

I will happily bring Michael into one of our projects when his expertise is needed or refer him to our customers. Michael has an extensive network that can jumpstart our projects and he produces quality work. His innovation and out of the box thinking has helped us provide successful results.


Justin Tripodi, Founder + CEO

Just Venture Corp.


About Michael Caruso

For two decades, Michael has been a leading evangelist and strategist for digital technology and marketing. Michael Caruso was fortunate to have been part of the emerging digital media scene in the San Francisco Bay Area over 20 years ago.  Michael has expertise in business, management, sales and marketing, and startups.   In 1997, Michael started and served as President of the first Internet Trade Association in San Francisco. As an early digital media pioneer, Michael held multiple senior sales leadership and business development positions, forging digital partnerships with key partners like Amazon, ebay, Warner Brothers, Microsoft, and leading advertising agencies.As the co-founder and CEO of ClickFacts, a SaaS ad malware detection company, Michael helped develop industry standards for brand safety, viewability, and cybersecurity. Michael worked with leading brands like Microsoft, Bank of America, NewsCorp, and other brand leaders that valued cyber security, ad verification and brand safety. ClickFacts secured two patents and was the winner of Silicon Valley Bank’s Entrepreneur Showcase and STIRR’s Most Innovative Company Pitch. ClickFacts was in batch one of Ycombinator. Eventually Michael’s big brand experience, investment community relationships, and start up experience evolved into his existing consulting practice which has multiple components: strategy, advising, mentorship, sales set up, strategic partnership, prep for institutional investment, and revenue growth. Michael has worked with companies in multiple verticals: SaaS, Blockchain, Cryptocurrency, Healthcare/digital, Private Placement Insurance, Secondary shares, Ad Tech, Martech, Advertising, Cybersecurity, and Finance.Michael has contributed to many trade publications including iMedia and Advertising Age, while also being referenced in the New York Post, AP Press, The Wall Street Journal, Barron’s, Bloomberg and CNET. I have spoken at numerous industry events including the AAAAs, OMMA, iMedia, SES.Michael is a General Partner with investment firms, and an advisor to start ups in the blockchain, finance, digital, AI, machine learning and cloud space.

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